Always Find: A Playful Sans Serif for Creative Projects
There I was, staring at a blank brand board, trying to figure out how to bring a new café concept to life. The client wanted something fresh, approachable, and a little bit quirky. After a few rounds of sketches and mood boards, I found myself scrolling through my font library, looking for something that could capture that vibe. That’s when I stumbled on Always Find.
Designed by EdricStudio, Always Find is a playful sans serif with an unusual fun look. It’s not your typical clean, modern typeface—it has character, a bit of whimsy, and a bold presence that makes it stand out. The font comes in two styles: Regular and Italic, both with a consistent weight that gives it a cohesive feel. Every character has a bold outline, which adds to its visual impact without being overwhelming.
First Impressions: Testing Always Find on a Logo Draft
I started by testing Always Find on a logo draft. The client had mentioned they wanted something that felt friendly but still professional. I typed out a simple name, played with some spacing, and immediately noticed how the font’s rounded edges and slightly uneven baseline gave it a handcrafted, organic feel. It wasn’t too rigid or stiff, which made it perfect for a small business that wanted to feel personal.
What stood out to me was how the font maintained clarity even at smaller sizes. I tried it on a business card mockup, and it read well without feeling too busy. The Italic style added a nice touch for accents or secondary text, giving the design a bit more visual interest without complicating the overall look.
Always Find in Brand Identity: From Packaging to Social Media
Once the logo was approved, I moved on to the next phase: building out the full brand identity. Always Find worked beautifully as a headline font across packaging, labels, and promotional materials. Its boldness made it ideal for product names or taglines that needed to grab attention. I paired it with a clean, neutral sans serif for body text, which helped balance the playful nature of Always Find without clashing.
On social media graphics, Always Find brought a sense of energy and creativity. I used it for Instagram posts, banners, and even email headers. The font’s unique style made each post feel more dynamic, helping the brand stand out in a crowded feed. It also worked well in short-form text, like captions or callouts, where readability and visual appeal are key.
For printed materials, such as flyers and posters, Always Find added a layer of personality that other fonts might have lacked. It didn’t feel too formal, which was perfect for a casual café or boutique. The font’s boldness made it easy to read from a distance, which is essential for signage or display pieces.
Design Observations: How Always Find Performs in Real-World Scenarios
One of the things I appreciated about Always Find was how it adapted to different design contexts. On a shop sign, it had a friendly, inviting tone. On a label sticker, it felt just right—playful but not too childish. In a homepage hero section, it commanded attention without overpowering the rest of the layout.
It also performed well in editorial design, especially for projects that needed a bit of personality. Whether it was a menu, a brochure, or a newsletter, Always Find brought a sense of fun and creativity that matched the brand’s voice. I found that using it as a heading font worked best, while relying on a more traditional sans serif for body copy kept the design balanced.
Practical Advice: Testing Always Find Before Finalizing a Project
Before committing to Always Find for a full brand system, I always recommend testing it in various scenarios. Try it on different surfaces—paper, digital screens, and even outdoor signage. See how it looks in different sizes and lighting conditions. This helps ensure that it will work consistently across all touchpoints.
Another tip is to explore the font’s alternate characters and ligatures if available. These can add subtle variations that make the design feel more refined. Also, check the multilingual support if the brand operates in multiple regions, and make sure the licensing allows for commercial use.
Font Pairing: Combining Always Find with Other Typography Styles
When pairing Always Find with other fonts, I usually go for a contrast that complements its playful nature. A classic serif font can add elegance and sophistication, while a minimalist sans serif keeps things clean and modern. For a more creative twist, pairing it with a script or handwritten font can create a warm, personal feel that resonates with the target audience.
It’s also worth experimenting with different weights and styles. The Regular and Italic versions of Always Find offer flexibility, allowing for a range of typographic expressions. Whether you’re designing a logo, a website header, or a social media graphic, there’s a way to incorporate it effectively without overcomplicating the design.
As a designer, I’ve found that Always Find is a versatile tool that can elevate a project without overshadowing it. Its bold, playful aesthetic makes it ideal for brands that want to express personality and creativity. Whether it’s for a café, a skincare line, or a handmade shop, Always Find brings a unique energy that can help a brand stand out in a competitive market.
Ultimately, the key to using Always Find successfully is understanding its strengths and limitations. It works best as a display or headline font, where its visual impact can shine. But with careful pairing and thoughtful application, it can become a central element of a brand’s identity, adding charm and character to every design it touches.
